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Small Business Success - Getting started
Introduction
Curriculum
Introduction (2:54)
Before you Start
Why? (3:34)
What's it look like when it's finished? (3:26)
The 3 R's - Risk, Responsibility and Reward (2:33)
Research and the Business Plan (4:38)
Creating a Profit and Loss Forecast (5:23)
Projections are always wrong (5:14)
Adjusting the Profit and Loss Forecast (1:52)
If you haven't got enough money (1:20)
Recap (1:00)
Money
How to structure your capital (4:25)
Know your numbers (4:00)
Banks don't take risks (5:45)
Grants and loans from Enterprise Agencies (3:49)
Investors and Investment (7:56)
Keep your cash in the business for as long as possible (2:39)
Flat Rate VAT Scheme (2:40)
Recap (1:00)
People
Get the best, not the cheapest (3:44)
Don't be afraid to give someone a chance (1:55)
If they're good at it, let them do it (1:46)
Once you've got them, look after them (3:09)
The wrong people are destructive (4:14)
Stick to your values (1:38)
If someone wants to leave, it won't be the money (1:16)
Who's for the longer term? (1:35)
Everyone knows how to run it better than you! (2:50)
Recap (1:13)
Sales and Marketing
Nobody knows you're there (3:29)
Get your website done properly (4:45)
Price it for the market, not for you (5:48)
Sell things that are profitable (4:17)
Don't get too hung up on the product (2:48)
Promotions and generating volume (1:53)
Try and build recurring revenue (6:31)
Recap (1:15)
How to structure your capital
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